There's an old joke, "the key to success is sincerity; once you can fake that, you've got it made." We think about this whenever consuming non-fiction. Whether it's Jay Leno's couch, Terry Gross's microphone, sitting down for an interview with a correspondent for 60 Minutes or a reporter from The New York Times, part of the reason we consume these things is we believe that they're sincere in their
Book Review: The Peloton
